I have just been reading “WE-THINK” by Charles Leadbeater, as I research for my dissertation which looks into the whole notion of mass collaboration in generation Y and the future of branding.  I came across this corker of a quote:

“The more people contribute, the more we need to collaborate.  The more people use the web to say ‘I think…’ this, that and the other, the more we will need ‘We think…’ to create some order, to sort the wheat from the chaff.” P32

This talks about the millions of bloggers on the web and how, one blogger cannot easily change the course of history and overthrow government rulings etc.  It got me thinking and I wondered what it would look like if church leadership all over the country wrote a combined blog?   I think it would make great and reassuring reading for Christians all over the world.  It would be tricky in that the leaders who blogged would have to be ‘we-think-ers’ rather than “I think this and you think that-ers’as the design of the church is supposed to be unified through the Word and Spirit of God.

How about, if, for starters, Trinity staff team, or leadership team, wrote a blog?  What if they blogged the Bible to help people read it?  What if they shared their UNIFIED views on bishop messes and world poverty?  Would it not be more powerful that just reading Keith’s individual blog (which I love, by the way, don’t stop it!)?  It is interesting that the church is sobehind in unity.  “The church is one body”, the Bible tells us - the original ’social (read ’spiritual’) network’.  The internet is the most powerful networking tool that we have, unifying those with common ineterest and stance on matters political, social, economic… You name it.  Yet we have not managed to network the Word of God, the church or prayer very well using this tool in our hands.

This is a thought-in-progress, I am still thinking about the implications of the quote…